A few lines from the Rubicon page:

Imagine capsuleer corporations, rising in power and capabilities, flying their own colors and using their might to build up whole areas of space.


Imagine what could happen if capsuleers truly mastered the science of space travel itself, and were no longer bound to the known universe.


Yet the capsuleers, the immortal pilots of EVE's most powerful spaceships, are becoming a stronger and stronger force of their own. They will not settle with what has been served to them thus far. EVE Online: Rubicon is the first step beyond a point of no return, on a dangerous path to ascension with consequences that neither capsuleers nor players can predict.

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Can u spell "Null Sec". That is what rubicon is the first step towards... u are turning High Sec - into Low and Null Sec - simply put.

Lets take it bit for bit:
Capsuleer Corporations "Rising in power ? - u mean, when the Null sec alliances - with theyre iskies and ships, etc starts taking over High sec.. Bcause - u dont seriously gonna try sell that the little corporation of 20-50 ppl, whom tries to actually build theyre own little space, will be allowed to do that without consulting/asking the larger alliances first do u ?
" Imagine disrupting what someone else built up, through cunning or force. " - yeah.. 10 Capitals will fix any of those issues.

"space travel itself, " - You mean Black Ops's and Bridges ? - why not just write that.. its in NS already.. or are you really gonna try tell us that its gonna be something completly new, and the huge alliances in NS arent gonna control them ? - right.. bcause that is soo gonna happen..

"are becoming a stronger and stronger force of their own. They will not settle with what has been served to them thus far." And we are back to the NS part... alliances already claimed NS.. they want more land, ure giving them it... as for newbie friendly.. can you say "goodbye new players" ? - bcause that is what will happen, once this is done...

Let me tell u what i think will happen...
NS items, like sov, bridges etc will start appear in HS instead of Gates: Through live events, we will see one empire after another either fall, or becoming increasingly limited in size - severly turning space from NPC controlled HS to player controlled NS: (which will NOT benifit anyone besides the NS Alliances)... eventually, HS will be small islands, very small, camped, and surrounded by pirates... we will see that concord, the protector of the newbie "in live events" or whatever other means u can think off, suddenly "vanishes", most places.. they might even be killed off in a live event "sorry ppl, Concord is bad.. they need to go..." - effectivly turning all that we know and love as HS into a NS haven for the Alliances that already control and owns so much - and we the casual - the HS players, will be left at the mercy of whatever mittens, and his "fellow" alliance bosses feels space should be run like.. we already seen how that works in NS - now its coming to HS aswell...

Seriously.. if u really are tired of us players, that seeks the PVE, a more relaxing or different approach then PVP of any sort - why not simply make that statement in a nice CCP blog, and be done with it... and we can take our hats and go..

Some of the stuff coming in Rubicon - is nice.. but once u start reading between the lines - if u cant see that this is a path leading to turning all of EVE into NS.. well..